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The power of a small product

Realizing I'm not on track to hit my goals, I've been doing more experiments recently, and one has gotten some momentum. It's a very small product compared to what I have already released. My prim ...

Wed Nov 25 2020
Product Marketing Books Twitter Pricing 5 Little Potions
"Everything" is done.

It's not unusual to see people on entreprenurial subreddits or message boards make a claim along the lines of, "Your tech (software) choices don't matter. It's all about the sales and marketing." Many ...

Fri Jul 31 2020
Tech Software Business Marketing
Why managing subscribers with tags is a bad idea

The email list is the lifeblood of marketing efforts for many, many online businesses. For mine, it is no different. Using email considerably increases both the engagement of my audience and the numbe ...

Sat Feb 29 2020
Email Marketing Tagging ConvertKit Organization
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